Successful black people are remembered as having paler skin, study claims
Participants remembered educated black people as whiter than they were
Study claim this phenomenon is dubbed ’skin tone memory bias’
It is caused by racial stereotypes that suggest dark skin is a negative trait
Findings claim people lighten the skin tone to protect this ingrained belief
▻http://www.dailymail.co.uk/sciencetech/article-2539121/Successful-black-people-remembered-having-paler-skin-study-claims.html