The Economics of Blogging and The Huffington Post - Nate Silver
▻http://fivethirtyeight.blogs.nytimes.com/2011/02/12/the-economics-of-blogging-and-the-huffington-post
If the case that The Huffington Post were making to its bloggers were a little more frank, along the lines of the following:
Sure, we’d love for you to post here. And there’s the chance that your post could do very well. But odds are that only a few hundred people will see it, and we’ll be lucky to sell enough ads on it to afford a slice of pizza.
…there might be fewer complaints that it doesn’t pay its bloggers. But promises of a huge audience are what persuade people to blog at The Huffington Post rather than somewhere else.
#Loi_de_puissance #publicité #web
via @nathangeffen