Firms in ’creative’ industries are no more likely to innovate than are firms in other sectors. However, we find a considerably stronger correlation between creative occupations and innovation. The policy focus should therefore be on creative workers, regardless of the sector in which they work.
Also, creative industries firms located in urban areas are no more innovative than those located elsewhere - but firms in urban areas in sectors employing more creative workers are particularly likely to innovate.
▻http://www.voxeu.org/article/creativity-cities-and-innovation #innovation #development