An Engaged Audience Is Key to Hyperlocal Success | Street Fight
In studying the content of hyperlocal media versus that of WashingtonPost.com, I found that hyperlocal sites bested mainstream media in their coverage of neighborhood politics (which accounted for 19.3% of hyperlocal media coverage), crime (10.9% of coverage), real estate (5.7% of coverage), and events (6.7% of coverage). Many of the hyperlocal media played to these strengths, with list-servs including plenty of events and political information and blogs breaking news on restaurants and crime (with some crossover among all media). Furthermore, coverage of these subjects met readers’ demand for it: 90.9% of survey respondents turned to hyperlocal media for coverage of local events, while 81% looked for news about crime in the urban neighborhood I studied. Political and real estate coverage were also highly sought-after by a majority of users.
81% des consommateurs d’infos locales (des sites « hyperlocaux ») à la recherche d’infos sur le « crime » ? C’est typiquement ricain ou ça se vérifie ailleurs ? Parce que ça fout un peu les jetons (ça donnerait même un peu envie de zigouiller ses voisins, en fait).