Why The New York Times replaced its #Twitter ‘cyborg’ with people this week | Poynter.
http://www.poynter.org/latest-news/media-lab/social-media/133431/new-york-times-tries-human-powered-tweeting-to-see-if-users-value-the-inter
The New York Times is turning off the automatic feed for its main Twitter account this week in an experiment to determine if a human-run, interactive approach will be more effective.
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It’s a departure from the normal “cyborg” approach, Heron told me, which combines an automated headline-and-a-link feed of homepage stories with occasional contributions from the social media editors. That combination has created a bad perception: “that it’s mostly an RSS feed of auto headlines,” Heron said.
(nous on a @reka)
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