The Parable of #Google_Flu : Traps in #Big_Data Analysis
▻http://gking.harvard.edu/files/gking/files/0314policyforumff.pdf
commentaire de Forbes :
▻http://www.forbes.com/sites/stevensalzberg/2014/03/23/why-google-flu-is-a-failure
“Big data #hubris” is the often implicit assumption that big data are a substitute for, rather than a supplement to, traditional data collection and analysis.
The folks at Google figured that, with all their massive data, they could outsmart anyone.