Do #iPads Cause Religious Experiences ? | Science | Religion Dispatches
http://www.religiondispatches.org/archive/science/4755/do_ipads_cause_religious_experiences_
Riley tracked down an Apple super-fan, Alex Brooks (editor of World of #Apple), and had a team of neuroscientists study Brooks’ brain with an MRI scanner as he was shown pictures of various mp3 players, computers, and gadgets. The goal of the experiment was to determine whether Apple products uniquely activated specific parts of Brooks’ brain, and whether this might say something about his psychological devotion to the brand. The result: Brooks’ brain showed similar patterns of activity when viewing Apple products as did religious practitioners who were shown religious imagery.