Social-Media Skills for Journalists
https://docs.google.com/Doc?docid=0AS3JgJytKEC9YWM0OHQzZm5rc3dnXzEycTNxZHRjMg&hl=fr
Un cours de Sree Sreenivasan à l’Ecole de journalisme de Columbia sur l’usage des réseaux sociaux par les journalistes. Le parti pris en faveur des réseaux sociaux est particulièrement assumé (et peut être crispant) ainsi que le côté « management de la réputation », mais ce document compile des dizaines de ressources intéressantes sur le sujet, articles, outils, infos, tutoriels, à fouiller :
This five-week course will help journalists use social media (including such social sites as Twitter, Facebook, LinkedIn, Google+, Foursquare, YouTube, among others) to do five things:
• find new story ideas, track trends and sources
• publish real-time news updates and community engagement
• connect with readers and viewers in new ways
• bring attention and traffic to their work
• help them create, craft and enhance their personal brand
The students will learn best practices as well as what to avoid in this fast-changing, real-time social news world. Many journalists already use these tools, but the course will take that knowledge to new levels with practical, actionable lessons in how best to navigate social media in strategic ways. Using examples from news organizations big and small, as well as individuals, topics covered will include ethics; etiquette; the changing journalist-source relationship; new third-party tools; and much more.
Voir aussi en plus résumé :
http://sreetips.tumblr.com/post/342517218/socmedia