• Selling the toilet idea | #Bangladesh
    http://www.irinnews.org/report.aspx?reportid=93948

    half of the country’s 140 million people without proper sanitation, and exposed to diarrhoea and infectious diseases like cholera and dysentery, according to the Water Supply and Sanitation 2010 report by the World Health Organization and the UN Children’s Fund (UNICEF). The definition of “proper sanitation” rules out toilets shared by a community, and open defecation - methods millions of Bangladeshis still use today.
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    inadequate sanitation is costing the country $4.2 billion a year
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    “Like cell phones, the latrine needs to be perceived as a cool and sexy commodity, something that people desire and want to talk about,” said Rose George, author of Big Necessity: The Unmentionable World of Human Waste and Why It Matters.

    #marketing #merde #santé