Facebook Lawsuit Against Ads Given Go-Ahead by U.S. Judge - Businessweek
California’s Right of Publicity Statute prohibits the non- consensual use of another person’s name, voice, signature, photograph or likeness for advertising.
Facebook claimed it was immune under the law’s “newsworthiness” exemption, which doesn’t require consent. The plaintiffs are public figures to their friends and expressions of consumer opinion are generally newsworthy, Facebook said.
The plaintiffs, in their statement of claim, cited Facebook Chief Executive Officer Mark Zuckerberg saying that “nothing influences people more than a recommendation of a friend” and a “trusted referral is the Holy Grail of advertising.”
Important : toute l’économie de Facebook (et de Twitter ?) est justement dans la commercialisation des liens d’influence. (Je suis pas certain que ça vaudra vraiment les milliards prévus, mais je suis sûr en revanche que ça fera beaucoup de dégâts.)