Brett Gaylor : Rebutting ‘The Interactive Paradox’
▻http://www.davduf.net/brett-gaylor-rebutting-the-interactive-paradox
If you’re making content for the web or mobile, you need to meet your audience where they’re at. Oftentimes that is at work, on the go, or while multi-tasking. That’s how we use the web (unless, of course, it’s time for Netflix and Chill). So the successful interactive producer should tailor her content for those modes. It’s content that you might follow from social media, that is shareable, that perfectly explains a concept, that immediately triggers an emotion. The interactive producer is up (...)