Facebook Wants to Help Sell Every Ad on the Web
▻http://www.wsj.com/articles/facebook-wants-to-help-sell-every-ad-on-the-web-1464321603
The social network will show ads to non-Facebook users on other websites Facebook has set out to power all advertising across the Internet. To that end, the social network and online advertising company said Thursday it will now help marketers show ads to all users who visit websites and applications in its Audience Network ad network. Previously Facebook only showed ads to members of its social network when they visited those third-party properties. The change is a subtle one, but it (...)
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