Why you don’t need #design like #Apple — The Startup — Medium
▻https://medium.com/swlh/why-you-dont-need-design-like-apple-a2e6f17064fb
Because we’ve seen the results of visual beauty in product design, we expect putting this level of focus on visual beauty in our brand’s message will have the same effect.
I’ve seen companies spend tens to hundreds of thousands of dollars perfecting a website, email, or ad’s visual design while spending the last few hours on writing the words that will make up that design.
Our intense focus on visual design can blind us from focusing on the most important part of the message: The story.