Facebook Considers Mobile Ads That Know What You’re Doing - Technology Review
http://www.technologyreview.com/news/428450/facebook-considers-mobile-ads-that-know-what/?nlid=nlweb&nld=2012-07-11
“Maybe you’re walking past somewhere we know you’ll like and it tells you there’s a deal you can get,” says Bosworth. “Ads don’t have to be a distraction.” To illustrate the potential of using smartphones’ sensors, he suggests it would be plausible for a phone’s microphone to identify nearby sounds. If it recognized music playing or even a person humming a tune, for example, it could suggest relevant online content or media purchases, he says.
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