Un homme hypersexualisé est une personne, une femme hypersexualisée est un objet - Morgan Glennon : #MadMen : Women for Sale
Une analyse d’un épisode de « Mad Men » (S05E11) qui fait aussi écho à la discussion autour du billet de @Mar_Lard sur « Genre et jeu vidéo » :
Mad Men has always been interested in the objectification of women, in how women are treated like ownable property and their bodies like sellable commodities. It’s an important topic and one that is no less relevant today.
A recent study in Psychological Science underlines this point, showing that sexualized men are viewed as people and women as objects. While the sample size of the study was small, it’s certainly not telling us anything we don’t already know. Look at any billboard or advertising campaign and it’s obvious that the Don Drapers of today are still selling their products off the bodies of women.
Even women superheroes are reduced to their bodies. A recent press conference for the new mega-hit The Avengers perfectly encapsulates this dichotomy of men as people and women as bodies. Robert Downey Jr. (who plays Iron Man Tony Stark) was asked an insightful question about the character arc for his hero in the movie. Scarlett Johansson, who plays the equally complex and prominently featured heroine Black Widow was asked about the workout routine she used to fit into her skin-tight suit. To her credit, Johansson’s incredulous response was pitch-perfect, her amazement at the double standards shown to her and her co-star highlighting the ridiculousness of the question.
La vidéo en question (à 3’50) :