Mother Jones web traffic up 400+ percent, partly thanks to explainers » Nieman Journalism Lab » Pushing to the Future of Journalism
►http://www.niemanlab.org/2011/03/mother-jones-web-traffic-up-400-percent-partly-thanks-to-explainers
Un format #web-journalistique qui visiblement réussit particulièrement bien à MoJo :
the explainer “is a way of stitching together all the work that everyone’s been doing. And we’re thrilled that readers have responded.”
exemple: “What’s Happening in Tunisia Explained”
►http://motherjones.com/mojo/2011/01/whats-happening-tunisia-explained
0. Recent news, scoop
1. “What is Tunisia?”
2. “What’s happening?”
3. “Why are Tunisians unhappy?”
etc.
