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Al Gore Invents a Showpiece E-Book - NYTimes.com
►http://pogue.blogs.nytimes.com/2011/05/05/al-gore-invents-a-showpiece-e-book
May 5, 2011, 2:57 pm
People pitch me on new apps all the time, but Al Gore doesn’t do it that often. In fact, only once — last week.
I took the bait. I met with him and his collaborators on “Our Choice,” a $5 app version (iPhone/iPad/iPod Touch) of Mr. Gore’s 2009 best seller of the same name.
Now, I’ll be frank with you: I must get pitched every other week on some “revolutionary” e-book app that claims to reinvent the book. That usually means it has a couple of video clips in it.