Fonts have feelings too — ooomf labs — Medium
▻https://medium.com/who-what-why/1523564d966c
The researchers found that readers felt bad while reading the poorly designed layout. Sometimes, this feeling would be expressed physically with a frown.
The corrugator supercilii facial muscles that help produce a frown have been linked to the amygdala, an area of your brain responsible for emotion.
Meanwhile, the participants who read content from the good reading layout, felt like it took less time to read and felt better.
