Meet The Company That Tracks More Phones Than Google Or Facebook - Forbes
▻http://www.forbes.com/sites/parmyolson/2013/10/30/meet-the-company-that-tracks-more-phones-than-google-or-facebook
Then there’s #Flurry, which went from not even being in the ad business to occupying one of its most enviable positions. It recently launched a pair of real-time mobile ad exchanges, built over two years, that uniquely handle both demand and supply in the ad marketplace.
“We have the data that glues them together,” says CEO Simon Khalaf
More than 400,000 #apps now use the tool and, in return, funnel much of that user data back to Flurry.
▻http://www.flurry.com/big-data.html
Flurry thus has a pipe into more than 1.2 billion devices globally and is inside seven to ten apps per device. It continuously triangulates among them all, collecting on average 3 terabytes of #data each day.
#big_data #tracking utilisé pour les #mobile_games notamment ; #data_broker #jeux_vidéo
#Mobile phones don’t have cookies in their browsers, so Flurry’s analytics tool crowd-sources that data through apps instead. It encrypts and combines identifying bits of data to create an anonymous ID for each device, lumping them into one or more of 40 “personas” (psychographic profiles like “business traveler” and “sports fanatic”) that it edits every two weeks for each Flurry ID. Khalaf is aiming for up to 100 personas by the end of 2013. They won’t get more granular, he says, just “better” for advertisers.
Fin de l’article sur les atteintes possibles à la #privacy, au regard de la (future) législation européenne. Où il est question de #lobbying à Bruxelles.
