And then in 2014, the #Hypenet became self-aware | Articles | Polaroids Of Androids
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These #marketing campaigns are alive. They’re not merely notifying people of an upcoming release, but instead attaching that release to a gimmick. The artists themselves, as in those actually creating the ’product’ being marketed, mostly don’t have control over these promotion mechanisms, thus the arrangement becomes a collaboration. All good and well, except when one side of this collaboration is significantly less enjoyable, the whole thing suffers.
The answer: give the #music some space. Really, it’s all in needs. It doesn’t require all this decorative shit you’re covering it in.