Look Up! All Signs Point to Art - NYTimes.com
▻http://www.nytimes.com/2014/04/07/arts/design/look-up-all-signs-point-to-art.html?emc=edit_th_20140407&nl=todaysheadlines
This summer, images by dozens of famous American artists will be plastered on 50,000 displays from electronic billboards to bus shelters, an initiative by leading museums and the billboard industry to create one of the largest outdoor art exhibitions seen in the country.
Museum directors hope the project, called Art Everywhere, will draw more visitors to their galleries, while the Outdoor Advertising Association of America, devoting about $500,000 to the effort, is betting that great artworks will make looking up fashionable again.
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