company:comscore

Les sales petits secrets de la publicité programmée : la fraude est à la hausse - Adotas
http://www.adotas.com/2013/04/programmatic-advertising%E2%80%99s-dirty-little-secret-gets-bigger-fraud-is-

L’achat programmé de publicité (qui permet d’acheter de la publicité par mots clefs) et son succès sont de plus en plus confronté à l’augmentation du trafic non humain (NHT). 30% du trafic en ligne pourrait être du trafic non humain estiment certaines études et ce trafic est en pleine expansion estime ComScore. Reste à trouver comment y répondre collectivement, interroge Adotas. Tags : internetactu2net fing (...)

#marketing #publicité

F.T.C. Hires an Outside Litigator in Google Case - NYTimes.com
http://www.nytimes.com/2012/04/27/technology/google-antitrust-inquiry-advances.html?_r=2&nl=todaysheadlines&emc=tha2_201

The general issue underlying the investigation is whether Google abuses its power in the market for Internet search. Google controls about 66 percent of the United States search market, according to comScore. Microsoft’s Bing accounts for about 15 percent of Internet searches, with Yahoo gathering 14 percent.

Competitors have said that Google at times adjusts the algorithm that produces its search results to lower the likelihood that a link to a competitor or a potential competitor for its products appears near the top of the results.

For example, if Google were to program its system so that a consumer’s search for “washing machines” is more likely to produce as its top result a link to Google-related shopping sites, that could be interpreted as putting its competitors at a disadvantage.

Questions have also been raised about whether Google has done the same thing with the paid advertisements that appear on the right-hand side of a Google search page.

While critics might say that Google is manipulating its results to hinder competitors, Google might assert that it is tweaking its model to provide the best results to consumers.

As Smartphones Become Health Aids, Ads May Follow - NYTimes.com
http://www.nytimes.com/2012/04/02/technology/as-smartphones-become-health-aids-ads-may-follow.html?nl=todaysheadlines&em

Nearly 100 million Americans own a smartphone, but “younger people use them very differently,” said John Mangano, a vice president of comScore, an online research firm. Three of the top five symptoms searched for on Yahoo Mobile in January were early pregnancy, herpes and H.I.V. None of these symptoms showed up among the top searches on desktop computers, which are more likely to be used by older people.

3 minutes 30 passées par mois sur Google Plus selon ComScore
http://neosting.net/actualite/3-minutes-30-passees-par-mois-sur-google-plus-selon-comscore.html

#Facebook began as a geek’s hobby. Now it’s more popular than Google | The Guardian
http://www.guardian.co.uk/technology/2011/jan/04/faceboook-mark-zuckerberg-google