currency:rupee

Food as pharma : marketing nutraceuticals to India’s rural poor - Critical Public Health - Volume 25, Issue 3
▻http://www.tandfonline.com/doi/full/10.1080/09581596.2014.966652#abstract

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In 2009, GlaxoSmithKline began test marketing an affordable brand of Horlicks™, its ubiquitous malt-based drink, to be sold in 2.5 rupee sachets in villages across Andhra Pradesh in South India. In marketing the product, which it called Asha™ (hope, in Hindi), GlaxoSmithKline claimed it would provide poor rural consumers with an alternative to local cereal mixes of what they call ‘uncertain quality’, such as finger millet malt. In 2011, PepsiCo India launched a new salty biscuit product called Lehar Iron Chusti™, which it rolled out across Andhra Pradesh in 2 rupee packets, alongside a major education campaign on iron deficiency for women and teenagers. At the same time, in neighbouring Orissa, Coca-Cola was launching Vitingo™, a new sachet-based orange-flavoured drink fortified with 12 vitamins and minerals that it promoted as helping to combat blindness, anemia and other common diseases, in collaboration with a local NGO and self-help group.

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This commentary sketches out the politics of the expansion of affordable, fast-moving #nutraceutical products into rural #India, with a focus on fortified foods and beverages. It examines the relationships between industry, government and humanitarian organisations that are being forged alongside the development of markets for nutraceuticals

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#Inde #nutrition #santé #pauvreté #alicaments et sans doute une petite dose de #philanthrocapitalisme (#fondation_gates), et de #PPP avec l’UNICEF ?

Targeting social spending: Casting a wide net | The Economist

▻http://www.economist.com/news/international/21638127-developing-countries-are-cutting-fraud-and-waste-anti-poverty-schemes-deciding-who?fsrc=fb/wl/vi/castingawidenet

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MOHAMMAD ALAM lives with his wife and five children in a mud-brick house in Rafi Nagar, a slum in Mumbai that sits on a vast landfill. He makes 200 rupees ($3.15) a day as a ragpicker and wishes he could bribe his way to a card showing he is below the poverty line. It would entitle him to a panoply of benefits, including a grain ration priced at a tenth of what he now pays. But a decade trying to get one through official channels has left him fatalistic about his chance of ever joining the queues at one of the country’s 500,000 ration shops. “If I’m destined to get a card, I will get one,” he says.

#pauvreté #richesse #développement #inégalités

Social entrepreneurship in India: Cut from a different cloth | The Economist
▻http://www.economist.com/news/business/21586328-building-business-around-solving-chronic-female-health-care-prob

Aakar Innovations, a Delhi-based start-up (...) have developed a machine that produces low-cost sanitary napkins using as raw materials agri-waste such as banana fibre, bamboo and water-hyacinth pulp. (...)

To bypass the current female-unfriendly distribution system, Aakar aims to sell its machines for 250,000 rupees ($4,000) a time to groups of women. The finished item will be sold door-to-door by village saleswomen who also hawk solar lamps, stoves and saris. It will be distributed, too, in women-run grocery stores and beauty parlours.

(...) the country is awash with hundreds of local brands. Yet, unusually, Aakar’s product “meets the standards of the Western world and can compete with all global brands”

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Despite mass opposition, India pushes ahead with operationalizing nuclear plant
►http://www.wsws.org/articles/2012/sep2012/indi-s27.shtml

By Arun Kumar and Kranti Kumara
27 September 2012

Despite mass protests by villagers, the Indian government in partnership with the Tamil Nadu state government is pushing ahead with the loading of nuclear fuel at the recently built 2000 MW Kudankulam Nuclear Power Plant (KNPP) located on the Tamil Nadu coast.

This massive power plant is a joint venture between India and Russia and has cost 172 billion Rupees (about $3.2 billion) to build. The plant currently houses two nuclear pressurized water reactors (PWR) reactors, each capable of driving a 1000 MW electric generator. But there are plans to construct four additional reactors at the site.

#inde #nucléaire #contestation #résistance

Captured: Death for 50 Rupees
►http://blogs.denverpost.com/captured/2012/01/11/death-for-50-rupees/5181

The choice of drugs available is vast and offers everything, for everybody, for every circumstance of life. Purchasing these drugs is as easy as buying cough syrup at the supermarket and one just has to pass by at one of the many pharmacies spread all over the big cities and small villages to purchase whatever one feels like.

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A boy at the age of 15 is watching closely while one of the older addicts prepares one of his daily injections. Widespread poverty and a certain hopelessness for their future lead many of the children and grown-ups into their first contact with hard drugs. Photography by Enrico Fabian.

Interview with Arundhati Roy — New Internationalist
►http://www.newint.org/columns/2011/09/01/interview-with-arundhati-roy

#Internet censorship, surveillance, the project of the electronic UID (Unique Identity card)… ominous. Imagine a government that cannot provide food or water to its people, a government whose policies have created a population of 800 million people who live on less than 20 rupees [about 45 US cents] a day, a country which has the largest number of malnourished children in the world, which has, as a major priority, the desire to distribute UID cards to all of its citizens.

#censure #fichage #inde

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