How To Seduce A Hipster On #indiegogo
▻https://hackernoon.com/how-to-seduce-a-hipster-on-indiegogo-cfea4e92182a?source=rss----3a8144ea
Selling to Hipsters is Good BusinessEven if trends don’t last forever, it’s hard to resist selling yesterday’s technology at today’s prices. Don’t believe me? A single-speed bike sells for $1,000 and vinyl records just saw their 12th year of consecutive growth.The most egregious act of hipster marketing is this Indiegogo campaign for a $599 word processor. That’s right, a campaign for an old-school typing machine has raised over $425,000!Word processors have been around for decades. Then everyone started using laptops, so they went the way of the fax machine. Now a Chromebook with full internet capabilities is less than $200.The promo video for the unjustifiable word processor should appeal to any well-heeled hipster in clear-framed glasses, who pounds out odes to ascots in chic cafes. To be (...)