5 Metrics to Evaluate a Site’s Native #advertising Potential
▻https://hackernoon.com/5-metrics-to-evaluate-a-sites-native-advertising-potential-38f67097ef92?
According to some research, native advertising is becoming mass-market. It has proven to be effective, in comparison with other promotion tools, e.g. display advertising. Therefore, more and more brands are developing native advertising production and trying to place it in online media. However, budget allocation is not enough for appropriate promotion. There is still a need to collect resources for placement. So, here are five metrics to analyse if your company wants a better option for sponsored content placement.1. RelevanceTo be effective, native advertising should be viewed by the users who are potentially interested in promoted products and services. It means carefully choosing the best placement sites for sponsored content. For instance, a startup developing an ecommerce (...)
#native-advertising #startup-marketing #startup-promotion #native-advertising-sites