Nigella Lawson wears a burqini on Bondi Beach - Telegraph
Ismail Sacranie, Modestly Active’s marketing director, said: "We set up the company in 2007 to cater for people who wanted an alternative to the swimwear that was out there, mainly for religious reasons. We didn’t really anticipate non-Muslims buying the clothing but now we have a healthy and loyal following - about 15 per cent of our client base.
"Non-Muslim women buy our clothes for all sorts of reasons. There is the health benefit of protecting your skin from the sun, but it’s just a case of choice - women choose to wear what they feel comfortable in.
“For a long time, women who wanted to wear something modest while swimming didn’t have any alternative except for leggings and a T-shirt, which are not ideal bceause they drag you down and cling to the body. I think there was a desperate need for someone to come up with a product like this.”