Survivorship Bias in Startups
▻https://hackernoon.com/survivorship-bias-in-startups-835128b18816?source=rss----3a8144eabfe3---
An amazing story from World War 2 provides a lesson in user acquisition for startups.Photo by Lacie Slezak on UnsplashDuring World War 2, the allied military wanted to add some more protective armour to their planes.However, they could only add a limited amount of armour to each plane before they became too heavy to fly.This meant that they had to choose specific parts of the plane to attach armour (and leave un-armoured) to optimise the number of planes returning home.Collecting dataThey began by gathering data and analysing the locations of the bullet holes on all the planes in their fleet. In this way, they could see where the best place would be to attach the extra armoured plating.Their initial idea was to attach armour to the places which had been, on average across the whole fleet, (...)
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