How to Find the Balance Between #automation and Human Support
▻https://hackernoon.com/how-to-find-the-balance-between-automation-and-human-support-b5ead2a7020
AI and automation keep infiltrating business areas, and customer service is no exception. But can you really afford to lose the human touch?Customer service is experiencing a revolution, driven by the rise of mobile messaging, AI, machine learning and bots. Expectations are quickly shifting, and companies are being forced to rethink their practices.Gartner has estimated that by 2020, 85% of customer interactions with a company will be handled without human involvement. In the meantime, #chatbots are quickly spreading. Reportedly, 69% of consumers interact with a virtual assistant or chatbot at least once a month. Does this mean automation will completely take over customer support?Perhaps it will, perhaps not. As messaging is on the rise as a channel for support, businesses are using (...)