Fighting Big Food With Social Media
Big food and beverage companies are spending less on advertising their products to kids, and yet their presence in children’s lives feels greater than ever. How can that be? Two words - social media. Using Facebook, Twitter, and YouTube to bring their message to children is vastly cheaper than traditional media, and it may not even be perceived by youngsters as “advertising”, making it all the more insidious. Now one fed-up mom is fighting back, taking advantage of social media’s low cost and ease of distribution to get her message about processed food out to kids.
Mr. Zee’s Apple Factory - a children’s story about processed food - YouTube