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  • Danish Bank Uses Occupy Imagery in Advertising Campaign: New Normal | Occupy Washington, DC

    For those who have walked the streets of CPH recently, it was impossible to ignore. Danske Bank started a new campaign to brand itself through posters and banners, associating images of protests by occupy movements, paraplegics runners, women in power in a men’s world and endless lines of enslaved workers to the danske bank logo and to the slogan “the new normal”.

    Apparently, the mounting global wave of challenge against the established powers devoted to the exploitation of humans and environments, can become an advertising for the very same actors who collaborate in this exploitation, banks. This urges questions about the power of the capitalist pseudo-cultural machine to reverse and to recycle anti-systemic movements of ideas into innocuous advertising material. The real “normalization of dissent”, indeed.

    Salvatore Paolo De Rosa
    Ph.D Human Geography Department at Lund University
    Sweden" <salparadiso03@YAHOO.IT>

    Ad Campaign Provokes Angry Response of Bank Hypocrisy
    By Kevin Zeese - Posted on 26 November 2012

    Den Danske Bank has a new campaign out where they can slap their label “The new normal” on practically any controversial staged news image shot by Peter Funch. The campaign is created by the ad agency named Mensch. The entire campaign is so hypocritical it’s making Danes blood boil and people are raging everywhere from forums to newspapers about it.

    In newspaper Politiken the headline reads: Hey bankers, do you think we’ve forgotten that you are the über-bad guys?, Danish Kommunikationsforum even goes so far to dig up images that compare shots from the Occupy movement to Den Danske Bank ad, to a Benetton campaign. Tobias Lau at Børsen dubs the campaign “the worst piece of communication of 2012”, and the Danish arm of Occupy even bothered to reply with a spoof full of typos. “Nice pictures and music in the video of yours, but must you misuse a humanitarian movement?” it asks.

    This is from our group in CPH, crisis mirror:

    “New Normal”? On bankers’ communication attempts to normalize misery | CrisisMirror

    “New Normal”? On bankers’ communication attempts to normalize misery

    The latest Danske Bank’s communication strategy is full of images of unrest; the Occupy movement, protestors with stones and Greek flags against the police, images of slave workers in the world’s production lines, pictures of despaired citizens from across the globe. Danske Bank, Denmark’s biggest bank institution surfaces behind these images with the slogan ‘new Normal’. What does it mean? Perhaps the normalization of the times’ ambiguity is the campaign’s target, avoiding references to the causes of global unrest, and bypassing critical explanations of the growing citizens’ discontent, related to systemic injustices caused by financial and industrial strategies to exploit people and the natural environment, or the anti-social policies of austerity that the neoliberal sharks pursue with a fundamentalist zeal in Europe and elsewhere, as ‘essential’ (‘essential for what’, we need to remember to constantly ask ourselves and others).

    And this is some nice counter-guerrilla-marketing:

    New Normal New Standards