Understanding e-mobility adoption intention among university students in Bangladesh: evidence from an integrated PLS-SEM and fsQCA approach
▻https://www.frontiersin.org/journals/sustainable-cities/articles/10.3389/frsc.2026.1878992/full
IntroductionUrban transport systems in developing countries face growing sustainability challenges. Yet adoption behavior for accessible e-mobility options among young populations remains underexplored, especially beyond the dominant focus on electric cars.MethodsThis study examines e-mobility adoption intention among 618 public and private university students in Bangladesh. The study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) by incorporating consumer innovativeness, environmental concern, perceived risk, and price value. A hybrid partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) approach was applied.ResultsThe structural model explained 57.4% of the variance in adoption intention. Price (…)