Burning Man becomes a hot spot for tech titans - SFGate
Burning Man, which gets under way Monday, is best known as a hedonistic weeklong art festival 110 miles north of Reno on a dry lake called the playa. But almost imperceptibly over the last few years, it has become a place where CEOs, venture capitalists and startuppers can network (while wearing, at most, swimsuits). While neither money, branding nor barter are allowed, suddenly companies are getting funded, co-founders are meeting, and people are getting jobs right on the playa. Among the 68,000 costumed and dust-covered attendees are some unexpected names - Facebook founder Mark Zuckerberg goes. So do Google founders Sergey Brin and Larry Page. And Tesla Motors CEO Elon Musk. Anarchists parking Priuses next to ramshackle tents and tarps are now sharing the sand with wealthy techies arriving, via private jets, at luxury desert camps fully staffed with cooks, masseuses and assistants.