Iliad’s rivals face tough battle - FT.com
▻http://www.ft.com/intl/cms/s/0/7785790a-13dc-11e3-9289-00144feabdc0.html | #paywall #Iliad #Free #telecoms #France
At the time, other operators had hundreds of different mobile offers, confusing customers while making it expensive to train sales staff. When it launched mobile services, Iliad came in with only two plans.
Rivals have responded by slashing costs. Last week, Bouygues said that its second-quarter operating profit increased 10 per cent after it reduced spending. SFR has streamlined its operations and reduced staff numbers as it tries to cut €500m in expenses by the end of next year.
The two companies have also announced their intention to start sharing networks in what would be the first such deal in France. Meanwhile, Orange is trying to cut €600m in costs this year.