#Logo, Bullshit & Co., Inc. | Information Architects
▻http://ia.net/blog/logo-bullshit-co-inc/#fn1
Intéressant, notamment par rapport aux débats outrés sur le prix de tel ou tel logo dune quelconque collectivité territoriale… (qui fait souvent le bonheur du Canard)
Let’s assume that it is possible to pull all this off with a team of incredibly lucky geniuses. What do these geniuses really need to achieve in a few days that less talented professionals need months for? What is it that makes logo #design so special, so expensive? The process. The consistency. The precision. That the logo works. That it has impact. That it represents well. Blablabla, I hear you say, it’s just a typeface and color. Anyone can do it, and a smart, talented designer can do it quickly.