Locus Online Perspectives » Cory Doctorow: Libraries and E-books
▻http://www.locusmag.com/Perspectives/2013/09/cory-doctorow-libraries-and-e-books
Unlike every other channel for e-books, libraries are not the publishers’ competitors. They don’t want to sell devices. They don’t want to win over customers to a particular cloud. They just want readers to read, writers to write, and publishers to sell. They deserve a better deal than they’re getting.
Publishers should be courting libraries as neutral parties and potential allies in the e-book wars. Publishers are in direct competition with e-book companies like Amazon, who publish e-books as well as selling them. But when Amazon sells an e-book, it gets mountains of business intelligence from the transaction: who is buying, where, from which keywords, and with what other books (for starters). What does the publisher get? An aggregate sales figure, 90 days after the fact. Of course Amazon is running circles around the Big Five publishers: the publishers know nothing about their customers, and Amazon knows everything about them.
Library e-book circulation data is a source of potentially priceless, actionable business intelligence for the publishers, if they can stop focusing on gouging libraries on price and focus on cooperating with them instead. Libraries could provide publishers with daily circulation figures, broken down by city, for every book, along with correlations between books (‘‘this book was checked out with that book’’). Provided the data is sufficiently aggregated, it would not pose a risk to individual patron privacy. This has to be managed carefully, of course, but if there’s one group that can be relied upon to treat this issue with the care it is due, it’s librarians.