• Are We Puppets in a Wired World? by Sue Halpern | The New York Review of Books
    http://www.nybooks.com/articles/archives/2013/nov/07/are-we-puppets-wired-world

    There is no doubt that the Internet—that undistinguished complex of wires and switches—has changed how we think and what we value and how we relate to one another, as it has made the world simultaneously smaller and wider. Online connectivity has spread throughout the world, bringing that world closer together, and with it the promise, if not to level the playing field between rich and poor, corporations and individuals, then to make it less uneven. There is so much that has been good—which is to say useful, entertaining, inspiring, informative, lucrative, fun—about the evolution of the World Wide Web that questions about equity and inequality may seem to be beside the point.

    But while we were having fun, we happily and willingly helped to create the greatest surveillance system ever imagined, a web whose strings give governments and businesses countless threads to pull, which makes us…puppets. The free flow of information over the Internet (except in places where that flow is blocked), which serves us well, may serve others better. Whether this distinction turns out to matter may be the one piece of information the Internet cannot deliver.

    #NSA #DARPA #data_mining

    • The assumption that decisions made by machines that have assessed reams of real-world information are more accurate than those made by people, with their foibles and prejudices, may be correct generally and wrong in the particular; and for those unfortunate souls who might never commit another crime even if the algorithm says they will, there is little recourse. In any case, computers are not “neutral”; algorithms reflect the biases of their creators, which is to say that prediction cedes an awful lot of power to the algorithm creators, who are human after all. Some of the time, too, proprietary algorithms, like the ones used by Google and Twitter and Facebook, are intentionally biased to produce results that benefit the company, not the user, and some of the time algorithms can be gamed. (There is an entire industry devoted to “optimizing” Google searches, for example.)

      But the real bias inherent in algorithms is that they are, by nature, reductive. They are intended to sift through complicated, seemingly discrete information and make some sort of sense of it, which is the definition of reductive. But it goes further: the infiltration of algorithms into everyday life has brought us to a place where metrics tend to rule. This is true for education, medicine, finance, retailing, employment, and the creative arts. There are websites that will analyze new songs to determine if they have the right stuff to be hits, the right stuff being the kinds of riffs and bridges found in previous hit songs.