Creative Commons’ Joichi Ito: Arab Unrest Altered Social Media’s Image - Arabic Knowledge Wharton
If I pay you a dollar to be my friend, that’s the most direct way of engaging in a relationship, right? But that’s the content business in the old way. I’ll pay you a dollar for the article, but what about saying, “O.K., you give me your stuff and I give you your stuff. We do a conference and we get excited about it. And we come up with new ideas.” There’s a whole bunch of stuff going on. You can sell tools and you can sell conferences. You can sell all kinds of stuff this way.
The idea that you’re paying directly for the content, to be really blunt, is like the relationship between a master and a servant, where the journalist is the servant. There must be a more sophisticated way for this interaction to happen, because the journalist actually enjoys writing, and the readers enjoy reading.