I did a previous test that seemed to show that a bordered “hamburger” (aka sandwich) icon was used more than other options.
The menu icon on the right was clicked more than the previous two.
I then decided to test the hamburger icon against the word “MENU”.
Ah ! Y’a une suite !
The MENU button was clicked by 20% more unique visitors than the HAMBURGER button (…)
Hamburger icons may appear to be ubiquitous, but they are not the only option.
There is an issue that is much more important:
Android users are almost 3x less likely to click a navigation button than iOS users.