So not only is Apple short of innovative ideas, but now they also plan to buy crappy headphones because they are popular ?
So when you no longer know how to be cool,
you buy cool
so you can look cool ?
▻http://www.forbes.com/sites/nathanvardi/2014/05/12/tim-cook-dr-dre-and-the-battle-for-apples-cash
The news that Apple is nearing a $3.2 billion acquisition to buy Beats Electronics is one of the biggest business stories in the nation. The potential deal has received so much attention because it would be Apple’s biggest acquisition ever. It would push rapper and music producer Dr. Dre’s net worth to an estimated $800 million or so. It has already sparked a vigorous debate about Apple’s strategy in the music business and the future of streaming music.
(see also ▻http://seenthis.net/messages/255394)
Tim cooks with the same innovation as Zuckerberg’s purchase of Oculus to stay in the headlines.
Maybe Twitter should buy Garmin, or GoPro