Responsive Design and Ad Creative: An #IAB Perspective
▻http://www.iab.net/media/file/ResponsivePerspectiveFinal.pdf
we have written this introductory perspective paper to offer the IAB’s point of view on what responsive design means to the advertising industry, to help establish some common definitions, and to outline some basic principles that firms considering RCD (and #RWD) need to keep in mind Tags: RWD publicité IAB