There’s a new metric in town
▻http://adhese.com/ad-viewability
“If publishers start to transact on viewable impressions, they will notice a drop in online advertising revenue initially since fewer impressions will be charged to advertisers.
However, it is most likely that advertisers will regain their trust in digital media as the viewability metric allows for more transparency and accountability - and the allocation of bigger budgets for digital media can be better justified. Advertisers get what they pay for.” Tags: publicité #inventaire #revenu (...)