The Secret Language Code: Scientific American
►http://www.scientificamerican.com/article.cfm?id=the-secret-language-code
As I pondered these findings, I started looking at how people used pronouns in other texts — blogs, emails, speeches, class writing assignments, and natural conversation. Remarkably, how people used pronouns was correlated with almost everything I studied. For example, use of first-person singular pronouns (I, me, my) was consistently related to gender, age, social class, honesty, status, personality, and much more. Although the findings were often robust, people in daily life were unable to pick them up when reading or listening to others. It was almost as if there was a secret world of pronouns that existed outside our awareness.