How Lies Spread Faster Than Truth: A Study of Viral Content | Mediashift | PBS
▻http://www.pbs.org/mediashift/2015/02/how-lies-spread-faster-than-truth-a-study-of-viral-content
Journalists today have an imperative — and an opportunity — to sift through the mass of content being created and shared in order to separate true from false, and to help the truth to spread.
Unfortunately, as this paper details, that isn’t the current reality of how news organizations cover unverified claims, online rumors, and viral content. Lies spread much farther than the truth, and news organizations play a powerful role in making this happen.