How To End Food Waste, One Ugly Vegetable At A Time | Co.Exist | ideas + impact
▻http://www.fastcoexist.com/3047959/how-to-end-food-waste-one-ugly-vegetable-at-a-time
http://g.fastcompany.net/multisite_files/fastcompany/imagecache/620x350/poster/2015/07/3047959-poster-p-1-for-this-startup-food-brand-the-main-ingredient-is-ugly-vegetables.jpg http://g.fastcompany.net/multisite_files/fastcompany/imagecache/inline-large/inline/2015/07/3047959-inline-s-6-for-this-startup-food-brand-the-main.jpg
... the three founders learned that one reason we throw out 40% of the food we grow is that some of it isn’t considered pretty enough to leave the farm. For some crops, as much as 30% of a harvest might be deemed too ugly for stores. Some of that food makes it into other products, like ketchup, but much just gets thrown out.