Google lance AMP pour contrer Facebook pages
Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load. Using the AMP format will make it far more compelling for people to consume and engage with more content. But this isn’t just about speed and performance. We also want to promote enhanced distribution so that publishers can take advantage of the open web’s potential for their content to appear everywhere quickly — across all platforms and apps — which can lead to more revenue via ads and subscriptions.
How can a publisher get content into AMP HTML?
Publishers and Content Management System (CMS) providers can develop an integration with their CMS to generate AMP content. We hope that all content management systems will add support for AMP HTML pages. For example, WordPress.com has announced that it will integrate the AMP framework. In addition to WordPress.com, we hope other commercial CMS providers will support the project in the weeks and months to come.