Google’s ‘Don’t Be Evil’ Becomes Alphabet’s ‘Do the Right Thing’ - Digits - WSJ
▻http://blogs.wsj.com/digits/2015/10/02/as-google-becomes-alphabet-dont-be-evil-vanishes
Google’s code of conduct, of course, is best-known for its first line, which was also included in Google’s 2004 filing for its initial public offering: “Don’t be evil.”
Alphabet’s code doesn’t include that phrase. Instead, it says employees of Alphabet and its subsidiaries “should do the right thing – follow the law, act honorably, and treat each other with respect.”
“Don’t be evil” marked Google’s aspiration to be a different company. But the phrase also has been held up by critics who say Google has not always lived up to it.