Serge K. Keller

❦ It might look like I’m doing nothing, but on a cellular level I’m really quite busy.

  • Facebook is not your friend | Andrew Brown | Comment is free | guardian.co.uk
    http://www.guardian.co.uk/commentisfree/andrewbrown/2010/may/14/facebook-not-your-friend

    Ever since money was invented, the people who have made money out of aimless chat have been the landlords, whether they were selling beer, coffee or a space on the web. You may think that your Facebook friends care what you’re up to, but they’d drop you like a stone if it cost them money to learn you had just become imaginary mayor of an imaginary town, or even that you had just had a row with your mother and slammed the phone down. The only people to whom that information is worth even a fraction of a penny are those who want to take advantage of it to sell you something you don’t need – except, that is for your real friends, but imaginary ones are so much more reassuring.