Get rich or die vlogging: The sad economics of internet fame
It was all so painfully awkward. That night, Brittany Ashley, a lesbian stoner in red lipstick, was at Eveleigh, a popular farm-to-table spot in West Hollywood. The restaurant was hosting Buzzfeed’s Golden Globes party. For the past two years, Ashley has been one of the most visible actresses on the company’s four YouTube channels, which altogether have about 17 million subscribers. She stars in bawdy videos with titles like “How To Win The Breakup” or “Masturbation: Guys Vs. Girls,” many of which rack up millions of views.
The awkward part was that Ashley wasn’t there to celebrate with Buzzfeed. She was there to serve them. Not realizing that her handful of weekly waitressing shifts at Eveleigh paid most of her bills, a coworker from the video production site asked Ashley if her serving tray was “a bit.” It was not.