Thanks, Instagram : The Age of Organic Social Is Over - Shelly Palmer
▻http://www.shellypalmer.com/2016/03/thanks-instagram-age-organic-social
Pour lancer une nouvelle idée ou un nouveau produit il faudra désormais investir des sommes considérables.
Instagram recently announced the inevitable – it will transition away from its pure, lovable, chronological feed to an algorithmically calculated feed.
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Instagram is widely considered to be the last of the big organic social media platforms. That’s important because in practice, a great Instagram post can (and will) go viral. After the algorithm, organically viral posts will still be possible, but not probable – unless you pay.
Free social at scale is an endangered species (this is not news). But with the Instagram transition, it is more endangered than ever.
There’s really no other way to think about it. After this transition, anyone who tells you that they can leverage organic social media for you is simply lying.
See the Moments You Care About First - Instagram Blog
▻http://blog.instagram.com/post/141107034797/160315-news
To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.
The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.
