What Customer Data Collection Could Mean for Workers
▻https://hbr.org/2016/08/the-unintended-consequence-of-customer-data-collection
Brick-and-mortar stores are scrambling to understand their customers. Facing intense competition from online retailers who can gather extensive data about user behavior, traditional retailers have also started tracking customers’ in-store activities. From special equipment that picks up cell phone signals in the area to software that identifies people in video footage, brick-and-mortars are learning more about their customers — often without them knowing. As these tools have become more (...)
#géolocalisation #surveillance #marketing #Federal_Trade_Commission_(FTC)